Showroom · City Walk, Dubai · Completed 2023
A 120 sqm showroom fit-out designed to present the vehicles and their details with clarity.
01 / Design vision
A darker, carefully lit setting puts the cars at the centre of the visitor experience. The surrounding displays provide context without competing with the vehicles themselves.
02 / Material direction
Charcoal
Silver
Warm grey
Black
03 / The setting
The showroom uses a restrained backdrop and directed lighting to draw attention to the vehicles. Open space around the display supports a clear view of the car from several angles.
04 / Product discovery
Wall-mounted exhibits and finish samples expand the showroom experience. They give visitors another way to engage with the vehicles through their components and material choices.
05 / The visitor journey
The reception point and product displays share the same interior language. The 120 sqm fit-out brings these different moments together within a compact showroom.
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